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The Professional Virtual Assistant Versus the Wannabes

The ease of setting up a virtual assistant business has given rise to the proliferation of virtual assistants offering various services and trumpeting all sorts of claims to fame. So much so that it has become difficult to spot the professional, reliable and well-meaning virtual assistants from the cheap wannabes or copycats. This is because virtual assistants do not come with nametags on their breast pockets that declare their true identity. But the reality remains – there are those who are an asset to their clients and there are those who give the industry a bad name.

What distinguishes a professional virtual assistant?

Continuous Development Program
As in other industries, the professional virtual assistant continuously strives to improve his craft. He knows that his value to his clients depends on how good he is in what he does. So he keeps himself abreast of the various developments that take place in his industry. Since he is highly dependent on information technology and internet, he makes sure he is constantly updated in this fast-paced field. He also strives to learn more of the businesses of his clients so that he can be of more value to them. Moreover, he knows that with more and more virtual assistants coming in the horizon, competition becomes keener by the day. And only those who continue to grow in order to cope with the ever-increasing demand of the clients will survive.

Commitment to Excellence
To the professional virtual assistant, commitment to excellence is an obsession. He makes it a point to give his best in whatever he does even if “good enough” is acceptable to the client. He drives himself hard, does not cut corners and the word compromise does not exist in his vocabulary. When he affixes his name to his work, it is a stamp of quality. To him quality work is, by itself, a gratification.

Fair Play as a Way of Life
Fair play is the professional virtual assistant’s modus vivende. He makes sure he earns every cent his client pays and even looks for ways to give his clients that proverbial extra mile. He does not exploit the weakness of his client or takes advantage of his client’s missed opportunities. He is happy with his client’s success and is saddened with his client’s setbacks. He takes pride in being able to help his clients. In other words, he empathizes with his client. To him, the golden rule is very much a valid principle to conduct his business by.

His relationship with his virtual workers is also founded on fair play. He provides them opportunities for professional growth and he pays them commensurately. He appreciates a good job and he does not hesitate to give a constructive feedback, when needed. He treats his virtual workers as extensions of himself.

Trust is a Treasure
The professional virtual assistant treasures his client’s trust. He ensures confidentiality of matters that are given in confidence even if it means saying no to other clients. His word is an oath and when he gives it, he stands and falls with it. When commitments are made, he makes sure they are delivered on time.

Loyalty is Premium
To the professional virtual assistant, business deals that build lasting relationship are more important than short-term profit maximization. He chooses his clients and strives to keep them. He does not mind giving concessions for repeat deals to cultivate client loyalty. He maintains regular communication with his clients being extra careful not to waste their time. A happy client is his business’ reason for being.

Clients as Partners
To a professional virtual assistant, every client is a business partner. An outsourced task is just a step towards a series of mutually beneficial deals. An outsourced task is an opening to know more about the client’s business and what role he can play to help it grow. Every outsourced task is an opportunity for a professional virtual assistant to serve a business partner, an opportunity to cultivate a business relationship into a virtual partnership.

In conclusion, being a professional in any field is never easy. It requires self-discipline of the highest order and an unwavering commitment to the achievement of a goal. It requires a clear definition of what is important and an equally clear understanding of what has to be done. This is very much the same with the virtual assistant business. There is always the temptation to follow the path of least resistance or to do what is convenient but the hallmark of a true professional virtual assistant is in being able to stay the course simply because it is the right thing to do.

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